Search Engine Optimisation (SEO)
What is SEO? Search Engine Optimisation is the process of building your website code and copy in such a way that search engines like them and as a result rank your pages highly for relative search terms. Search engine 'spiders' will crawl past some of the most beautifully designed websites, with stunning photography, animation and sound, if they don't have the right keywords beneath them. We offer a transparent Search Engine Optimisation service, including a personal Website Optimisation client login allowing the tracking and reporting of your Search Engine Optimization progress via Google Analytics. You will be able to see how many visitors a month are coming to your site, from which country, what browser they are using, and what keywords they used to find your site.
Search results on Google are generated automatically. No company can buy placement in Google's natural search results. General retail statistics show that gaining a listing on the first page is essential. Over 80% of buyers buy from sites listed on the first page, 85% of traffic is driven by the top five hits. This also applies to MSN search and Yahoo.
Search Engine Optimisation is focused on the keywords that users enter when searching. To determine a Return on Investment, technology can be implemented utilising Google Analytics to track which search engine users visit your site and generate stats if they contact you using your online form.
Our SEO Process
Search Engine Optimisation (SEO) is considered to be one of the most cost effective promotional tools in marketing for generating a higher volume of targeted sales. In order to achieve a listing on the first page of search engines, this is what we would do for you.
- We find out the key phrases potential viewers would use to find your website.
- We determine the key performance indicators that will be used to track the success and effectiveness of the web site search engine option.
- We Identify which factors are inhibiting the web site ranking, poor content, inappropriate links, badly designed structure and remove them to ensure your site has the ideal structure for search engines.
- We Insert key-phrases into the relevant meta-tags in the correct form and also insert them in other key areas of the web site if appropriate.
- We Insert the key-phrases into the relevant visible content (paying due attention to keyword density issues).
- We submit the web site to the dmoz.org (Open Directory Project) and any relevant industry directories.
- We plan and build an effective back-link strategy to get other web sites to link back to your site.
- We decide and implement a content development strategy to keep the web site fresh, up-to-date and regularly visited by search engine spiders.
- We monitor and measure on a monthly basis the performance of the web site in the major search engines with SEO ranking reports produced by us.
- We suggest a quarterly review meeting to assess the web site performance and the impact of the SEO work. The review meetings may result in revising the monthly SEO workload and therefore vary the monthly fee.
Over a period of time, giving your web site the attention it deserves, will deliver solid results. It’s not a short term fix, expect to see results after 3 to 6 months. If the internet didn’t change, the process above would only need to be done once, however, competitors get better or new competitors appear, therefore the process is an on-going one and needs to form a part of your overall marketing budget.
Please contact us to find out how we can help drive more traffic to your site.
